Boluda: I don't want to be president after the next election

New Real Madrid president Vicente Boluda was interviewed on radio on Monday night to explain what he intends to do at the club until new elections are called.

How are you handling all these interviews?
Not very well. I don't really like being in the media spotlight, getting recognised.

How did you become a director?
I've had a season ticket sat next to [Real Madrid director] Pedro Trapote for many years. He called me one day and asked me if I knew Calderón and that's how it all started. I'm glad to have been a member of his team.

On Thursday when you left Calderón's house, he had no intention of resigning. Did you go to the Bernabéu on Friday thinking you would become president?
No, never. We were in his house the previous day and he was adamant he would remain.

Did you or any of the other directors force him to resign?
Nobody forced him to do anything. Some directors think one way and others think another. Calderón made the right choice in thinking of his health and what's best for the club. The directors were nearly unanimous in deciding that we would respect whatever decision Ramón took. I think his resignation was courageous, not cowardly and he has put his personal prestige on the line.

On Saturday morning, as the new president, what did you say to Juande Ramos? Did you know him from before?
I went to Valdebebas [the Real Madrid training ground] and said a few words to him. I am friendly with him. I said I had confidence in him and that I liked the way he worked. To the players I said not to worry, that we had confidence in them and that we needed them to fight on the pitch.

Were you one of those who recommended Juande for Real Madrid?
They asked me and I said I liked him and thought he was perfect for this club.

You have said that you will leave the club with clean accounts. Can we interpret that as a dig at Calderón?
The accounts are clean right now. All I have to fix is to bring all parties together so that there is peace at the club, for the next four or five months and that we fix outstanding items like the postal vote.

You will reconvene the AGM. Are you sure that Calderón knew nothing of what was happening at the last one?
We have to reconvene the meeting because of what happened. I can assure you that nobody knew anything, not even Ramón.

You are now the Real Madrid president and the next day you gave an interview to the paper that has been most responsible for the persecution [Marca]. Do you think Calderón may feel betrayed by that?
I have to bring a measure of peace, otherwise what am I here for. I have to talk with everyone. That's what I've always done and I will continue to do so. Calderón was not angry, perhaps a little hurt.

You said that Florentino was a good president. Have you spoken to him recently?
Not for some time. My relationship with him is good and we have spoken many times, but note recently.

If he invited you to form part of his candidacy, would you accept?
Not at this moment. I have said that I won't be part of any candidate's team.

Have any of the other candidates called you?
No. I know what is being published, but other than Villalonga, nobody has stated their intention to stand.

Are you sure you won't stand. What if the team wins the Champions League, would you change your mind then?
I won't stand. That is clear. If they win the Champions League, it will be to the players' credit.

Would you like to stay in football in the future?
I'd love to. Maybe in the future I will get involved, but only as a non-executive director, never as president.

Why is Real Madrid in this situation?
It all starts with the club's statutes, we have to make them relevant to the 21st century. It cannot be that the last four or five presidents have left the club in awful circumstances. We are a laughing-stock and we have to change the rules, starting with the postal vote.

How are you proposing to make these changes?
Voting has to be transparent and not able to be manipulated. We already said that we wanted the postal vote to work in the same as Spanish general elections, but it was not approved. We will have to fix this.

What will you decide about the manager's future? Will he stay on next year?
I think Juande is a great manager and that he will stay at Real Madrid next year, because there is a clause in his contract that gives him an extension if he wins a title.

That's not going to happen the way Barcelona is playing...
We will see; there's a long way to go and there's also the Champions League.

You have said you prefer Robben to Messi. Would you not swap them?
Robben is more fun to watch and I wouldn't swap him for Messi. He is a more electrifying player

You will have to plan the next preseason...
That's already arranged. It will be at the same location as the last few years. We are not going to change because I don't think it's necessary.

What about signings for next season. Do you not think that starting to look at these in July will be too late?
[Ironically] Don't worry, all the presidential candidates will come with seven or ten players signed up...

Wouldn't it be better if the elections were in May instead of July?
We have to close the accounts for the year and get them audited; that's how you bring normality to the club and the way it's always been done. We will look at the possible dates, but the election will have to take place after the accounts have been closed.

What things do you want to fix at the AGM?
I would like there to be a new discussion point to amend the postal voting rules.

Will Real Madrid appeal to the Court of Arbitration for Sport about Lass and Huntelaar?
Yes, because every socio would demand that we do everything in our power to defend Real Madrid's interests.

Will there be repercussions over the signing of these two players?
First we'll have to determine who's to blame. There is a commission to analyse everything that's happened. They were two players we were very interested in and it was also easier to sign them at this time. The fact that only one of them can play in the Champions League is not as important as the fact that they have signed five year contracts.

Will Mijatovic keep his job?
Pedja knows a lot about football. At this point we don't need to either buy or sell any players. He is a former player of Real Madrid and he can be helpful. Whether he stays or not also depends on him.

What will his job be until the election?
Leave everything in order for those who will come afterwards and to help ensure there is peace until then.

Will you be involved in trying to sign Cristiano Ronaldo? I assume you will reply that that is up to the sporting director...
Exactly. Real Madrid is working on a number of things that will have to be concluded.

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Calderón accused of living off the club

How much more can Ramón Calderón take before he decides that enough is enough and he packs his bags? It's not been an easy few days for the president of Real Madrid, continuously dogged by issues that have nothing to do with the team's sporting results.

Last week he had to contend with the announcement by Juan Villalonga that he would seek the presidency of the club at the next election, scheduled to take place by 2010. You may remember this same Villalonga was looking to poach Calderón's right-hand man José Ángel Sánchez back in July to head his proposed take-over at Valencia.

After Villalonga's attempt fell through just ten days later, nobody could predict that the man who used to run Spain's Telefónica before having to leave over accusations of insider trading would next try to take over an even bigger football club. Over at La Liga Loca there's an excellent review of the background to this story.

There followed then rumours that Florentino Pérez, the architect of the galácticos was seriously considering returning to the post he voluntarily resigned from in February 2006.

None of this should perhaps worry Calderón too much. After all, a lot can happen in two years, and the club has had sporting success with two consecutive league championships. However, it is the president's personal financial affairs that are now taking centre stage.

On Wednesday, business newspaper Negocio published an article detailing Calderón's income and tax statements since 2004. Without specifying how these details were obtained, the surprising news is that Calderón has declared no income and paid no tax between 2004 and 2007, and yet somehow managed to buy a flat in the centre of Madrid valued at some 800,000 euros.

This was followed that same next evening in José Antonio Abellán's personal crusade against the Real Madrid president in his radio programme El Tirachinas. Abellán claims that Calderón is charging personal expenses using two club credit cards for items as varied as cups of coffee, fuel for his car, rounds of golf and visits to health spas. He even published copies of these card statements on the radio station's website, blanking out some of the amounts. Abellán extended his accusations to the rest of the club's board members, saying Calderón was merely the figurehead.

In my opinion, the "documents" don't look very official and could have been knocked up very quickly. Also, some of the expenses are in locations that Calderón is known to have visited with the team during the preseason in Irdning and the Algarve. However, the allegations are extremely serious and have been echoed widely in the Spanish press.

Whether they can be justified as legitimate business expenses will presumably be addressed by Calderón himself at a press conference tonight at 19:00 local time (18:00 GMT).

Update: At his press conference, Calderón blasted his accusers, saying they had obtained information illegally and supplemented it with lies.

"Sadly I have to stand here before you to make a formal declaration to answer these very serious accusations, which this morning I have put in the hands of they police so they can initiate the relevant investigation."

"Most of the items mentioned were of my daughter Leticia and the rest are false. None of those items has been paid by Real Madrid. The situation is so serious and so brutally damaging to my prestige and the honour of Real Madrid that I could not remain silent."

He then went on to present documentary evidence from the banks to the effect that those credit cards had not been used by him for any personal motive and that most of the transactions that were published by the various media were from a debit account in the name of his daughter. He also showed copies of his tax statements for the past 4 years, in reply to the article from Negocio about his apparent lack of income.

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Real's most valuable asset

Often, when looking at a club's assets, one tends to concentrate on the players, the ground, sometimes on the manager and technical staff. Rarely do we look closely at those people who actually run the club. And in Real's case that is not president Ramón Calderón.

Four years ago, when Florentino Pérez was still president of Real Madrid and pursuing his galáctico policy, the club's then director of marketing, José Ángel Sánchez, realised that he could get a 20-fold return on his investment by signing David Beckham from Manchester United. It has been this man's vision that has put Real Madrid top of the Forbes list of football clubs by annual revenue. Calderón has not only kept Sánchez in charge of marketing and branding at the club, he has given him additional responsibilities and the catch-all title of general executive director. Everyone reports to him, from marketing to finance, even the technical area when it comes to player transfers and contracts.

Real Madrid may be about to lose this man.

Valencia's major shareholder, Juan Soler, today agreed to hand over the running of the club to Juan Villalonga, former chairman of Telefónica, Spain's main telecom operator. This is seen as Soler's last chance to halt the financial decline his club has seen over the past few years. Villalonga knows Sánchez from his time at Telefónica, but what must really have impressed him is his work at building the Real Madrid brand over the last few years and now it looks like he has convinced him to repeat the performance at Valencia (as of yesterday evening, Real Madrid were refusing to make a statement on the matter).

In a recent lecture on marketing in football, Sánchez argued that turning a football club into a brand is no different from any other product: the marketing plan needs to recognise the brand's values, its differentiating factors, and it must know its target audience to understand the potential demand. Sponsorship deals must evolve from simple advertising to a partnership between both parties. All these strategies serve to turn the club into a growing brand with significant financial returns over and above sporting success.

Losing Sánchez at this point may cost Real Madrid far more in the long term than the sale or purchase of any player, irrespective of their value in the marketplace.

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